Innovation of Visa Cards

Our goal is to accelerate and extend the use of cashless payments – helping to make money flow between consumers, retailers and businesses, governments and our members, bringing tangible benefits for all. That makes innovation fundamental to our business.

Electronic payments bring significant benefits to consumers, retailers and businesses and governments.

* For consumers: a fast, convenient and secure way to pay
* For retailers and businesses: generally, higher sales, happier customers and more efficiently run businesses
* For governments: an efficient and dynamic system that underpins economies and helps build an open, dynamic and harmonised European payments market.

For more detailed information about the value cashless payments can bring, see the benefits of Visa or our report, The future of everyday payments in Europe.
Our challenge

We’ve had considerable success in our efforts to accelerate and extend the use of cashless payments. Working with our members, we’ve built a trusted, universal and flexible payment system, backed up by a powerful brand, which now accounts for one euro in every nine of everyday consumer spending.

Our challenge: to provide more innovating products and services that help all customers realise the benefits of electronic payments and make their lives easier.
Our innovation focus

Everything we do is aligned to four areas of opportunity and growth:

* Making Visa even faster and more convenient, so giving consumers and retailers more reasons to use Visa
Read about Visa payWave
* Developing targeted Visa products and propositions which provide additional value for consumers and businesses
Read about Visa Prepaid
Read about V PAY
* Delivering new and exciting Visa features and services which allow our members to clearly differentiate their payment products or the accounts which are linked to them
Read about Visa CodeSure
Read about Visa SimplyOne
* Anticipating and accommodating emerging trends and technologies so that Visa can be used safely in more ways across more channels
Read about innovations in mobile
Read about Real Time Scoring

In 2010 our system processed around 27 million transactions a day. This is made possible by Visa’s unrivalled technology. We’ve invested heavily in a future-proofed payment system to make money flow, quickly, reliably and securely, enabling the development of new and innovative ways of paying and being paid.

Sources by : www.visaeurope.com