Visa Europe makes money flow by enabling cardholders, retailers and banks to do business with each other. We are the glue that binds the payments system together, bringing real value to cardholders, businesses, our members and the economy.
We provide the products and services that make electronic transactions fast, secure and convenient.
We don’t issue cards. We don’t sign up retailers. We don’t decide cardholder or retailer fees. All this is done by the banks and other payment service providers who are members of Visa Europe.
Our role is to connect the four groups in the transaction process:
* Issuers – the banks and other payment service providers that issue Visa cards to their customers
* Acquirers – the banks and other payment service providers that sign up retailers to accept Visa payments
* Cardholders – the people who use Visa cards to make fast, secure electronic payments
* Retailers – the businesses that accept Visa cards, benefiting from increased speed, efficiency and security, as well as guaranteed payment.
transaction process
Three factors underpin our success:
* The Visa brand – our globally recognised brand gives cardholders and retailers the confidence that payments will be made reliably and securely
* The Visa processing systems – backed by the latest technology, our systems can connect every participating member and retailer worldwide, meaning transactions can be authorised, cleared and settled quickly and securely
* The Visa operating regulations – we work with our members and regulators to agree and enforce the way that payments work and the responsibilities of each participant in every transaction.
Sources by : www.visaeurope.com
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